Even in a place with good foot traffic. You still need to catch wandering eyes, that is the traffic that turns into orders.
So how do we draw quality attention from the people who want to order from you?
2 ways food trucks can increase their range of attention are:
- With good smells! (I can’t help with that one 😅)
- By increasing your visual footprint. (InkCow can help with that one!)
So you just need to reach the audience's senses from further away. If you catch more eyes, and draw the attention of people who want what you’re serving, you’ll have more opportunities for sales. We’re just making it easy for someone who wants to eat, to find you.
This is true regardless of whether you're at an event or a permanent location. A common saying among the carnival vendors is “flash is cash”. The traffic is there, you just need to catch some attention.
How do you catch attention by increasing your visual footprint?
Use color and high contrast art to make your food truck the focal point. Make an effort to fill the space you have available. Which of these pulls your eye?
By using more illustrative color graphics and making the images bigger you make it easier to pay attention to your truck.
You can do the same to the opposite side of your truck as well, if the back of your truck is visible at all utilize the space like its a billboard. Larger food truck decals will get seen from farther. Take full advantage of the space you have.
Back to the front you can apply the same idea, larger space, more color, bigger footprint. You want to take up visual space. We’ve added a branded menu, which not only makes ordering easier, but it expands the visual reach of your brand.
Take a step further, go higher, go past just the trailer and take up an even larger space. Feather flags create movement and add height. A-frame signs extend your brand into walking traffic areas.
When decorating your food truck or trailer, consider your visual footprint and how you can make your truck easier to see.
InkCow Prints can help decorate your food truck with branded design and quality prints. Checkout our food truck specific selection 🐮