3 food truck branding mistakes new owners make (and how to avoid them)
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You've spent all this time developing your recipies. So why does your truck still look like an afterthought?
After 6 years and 1,000+ trucks branded, here are the mistakes I see all the time.
1. Skipping professional graphics to save money.
Your graphics and signage is an appliance to help you generate money. Skipping out on professional graphics is the same as getting the cheap fryer that can't handle your French fry volume. Invest in getting a real brand developed by a marketer that understands your hungry customers. It'll absolutely pay for itself.
2. Inconsistent Branding
Colors/fonts/logo look different on every piece. It makes you harder to remember, and looks unpolished. Consistent branding helps customers remember you, and it radiates a professional confidence. A good designer will create everything to match.
After 6 years and 1,000+ trucks branded, here are the mistakes I see all the time.
1. Skipping professional graphics to save money.
Your graphics and signage is an appliance to help you generate money. Skipping out on professional graphics is the same as getting the cheap fryer that can't handle your French fry volume. Invest in getting a real brand developed by a marketer that understands your hungry customers. It'll absolutely pay for itself.
2. Inconsistent Branding
Colors/fonts/logo look different on every piece. It makes you harder to remember, and looks unpolished. Consistent branding helps customers remember you, and it radiates a professional confidence. A good designer will create everything to match.
3. Being Hard to Read at a Glance.
Text is supposed to be easy to read, signage is supposed to be even easier. Tiny text, crowded menus, and poor contrast slows down the line, frustrates customers, and hurts sales. The customer experience is the #1 priority with commercial graphic design
A good relationship with a designer and sign shop will help your business thrive and grow.
A good relationship with a designer and sign shop will help your business thrive and grow.
Contact InkCow to get started on creating your brand.